From Livestreaming To Data Analytics: How This Omnichannel Platform Helps Companies Scale Up And Build Powerful Retail Experiences

While it is useful for managing a business, SHOPLINE has other applications as well. The platform also enables merchants to create their own fully-customizable online store, complete with a selection of pre-made, drag-and-drop templates that can be set up with minimal technical expertise.

With the use of graphical editors like Zhuge Creative, shop owners may design their own marketing materials and even their own 3D virtual showrooms for selling clothing and furnishings.

Flexibility in the templates allowed LuxeGo, a platform that reviews and sells lifestyle products, to update their website with minimal downtime.

SHOPLINE’s “non-rigid” layouts set it apart from competing platforms. A representative for LuxeGo stated, “We can change the layout of our website at any time and it will not effect our listings.”

In addition, retailers can take advantage of a wealth of readily available services, such as coupon codes, membership point systems, and affiliate marketing instruments.

According to Mr. Qiao, “having an omnichannel platform improves the customer experience and gives more channels for customer purchase – whether on mobile, web, or in shops,” thereby increasing sales and foot traffic.

For instance, SHOPLINE’s Social Commerce live selling function is one of the features that has won over a lot of users. For each product that a retailer promotes during a live stream on Facebook or Instagram, Social Commerce will create a keyword.

A buyer can add an item to their cart by typing the keyword and the required amount into the livestream chat. After that, the Social Commerce feature will have users click a link to finish the transaction.

An increasing number of developers have contributed to an app store that now features more than 100 options. SHOPLINE is a one-stop-shop for enhancing your retail operations in the areas of store management, user interface design, logistics, marketing, and enterprise resource planning.

A representative from Miniso said, “The features are vast, and the interface is straightforward to utilize.” There are a wide variety of secure payment options available.

The sheer number of functions for a low monthly price is what makes it attractive to smaller enterprises.

Mr. Qiao claims that the average cost of creating a custom website from scratch is around $300,000. This is significantly higher than the $2,400 annual cost of using SHOPLINE.

Support, whenever and wherever you need it

Even more so, the assistance provided by SHOPLINE could prove to be priceless.

SHOPLINE equips business owners with a wealth of real-time data, including product sales, traffic, conversion rate, and client preferences.

SHOPLINE’s merchant success teams consult these numbers when giving recommendations about how to best promote and grow their businesses.

For instance, SHOPLINE discovered that Facebook marketing for Miniso generated the highest levels of engagement and sales. Miniso’s specialized merchant success team recognized this and developed a plan to increase reliance on the platform’s native ad management offering.

“SHOPLINE also works with companies to help develop and implement other capabilities according to their needs and wants,” the Miniso representative said.

SHOPLINE as a whole is always changing and improving, just like their merchant success teams. The worldwide R&D team conducts market research in each market with localization in mind.

Given Southeast Asia’s 440 million Internet users and 75% Internet penetration rate, the region’s e-commerce business is rich with opportunity. SHOPLINE predicts that by 2022, online sales in the region would reach $89.67 billion, an increase of $15.31 billion from 2021. By 2023, it is expected to have surpassed $100 billion.

SHOPLINE provides the necessary resources for companies to compete for their share of the market.

Mr. Qiao, who intends to make Singapore a regional hub for SHOPLINE, says, “We want to give the power back to businesses to own their data and webstores.”

Through our strategic placement, innovative platform features, and intensive localization efforts, we equip clients to take full control of their data and rapidly expand their enterprises.

Check out SHOPLINE now for further details.