From Livestreaming To Data Analytics: How This Omnichannel Platform Helps Companies Scale Up And Build Powerful Retail Experiences

SHOPLINE provides an all-in-one solution for merchants, using industry-leading templates, integrated data and other tools to build fully-customisable e-commerce websites

Miniso’s emblem, which features a smiling face on a red background, is instantly recognizable even from across the mall.

However, in the virtual world? This has been less true, however, since the lifestyle variety store engaged the omnichannel retail platform SHOPLINE in September of last year to aid in the store’s international expansion.

Due to Miniso’s integration with SHOPLINE, the e-commerce platform is now linked to multiple social media platforms, increasing the store’s potential for exposure and sales.

At the same time, SHOPLINE boosted Miniso’s visibility online by placing the company’s brand and products at the top of Google search results for relevant keywords through the use of Search Engine Optimization (SEO) marketing tools.

Finally, the team suggested that Miniso implement an automated e-mail direct mail tool called SmartPush to send out push notifications to their current user base about upcoming flash sales, reminders about abandoned items in shopping carts, and limited-time discount coupon codes.

In what way? Miniso’s Indonesian website witnessed a staggering 507% growth in quarterly gross merchandise value after only six months, while the Indian website had a 73.2% increase.

This is just one of the many success stories of brands that SHOPLINE has had the privilege of impacting.

Bridging the online-offline gap

The Hong Kong-based smart commerce platform is quickly establishing influence over the e-commerce market in Asia, with over 350,000 merchants using its services worldwide. These merchants include cosmetics store Lush and shipping provider SF Express.

SHOPLINE was established in 2013, became the first startup to partner with Google in China and Taiwan in 2017, and was admitted into the Silicon Valley 500 Global accelerator programme the following year.

SHOPLINE’s goal is to aid brands in expanding internationally and across many sales channels by providing a unified Software-as-a-Service (SaaS) ecosystem that serves online, social, and brick-and-mortar stores.

Mr. Joshua Qiao, general manager of SHOPLINE, adds, “Today, there are many retail touch points across online and offline channels.”

Many merchants, he notes, employ different platforms for different functions, such as logistics management, payments and collections, analytics, and so on.

This not only complicates management and organization, but also requires retailers to pay transaction fees on several systems, which can quickly become prohibitive for a small business.

“Our platform exists to integrate all these contact points to solve the current fragmentation issue where data across sales, inventory, marketing analytics, and the like are not centrally located,” Mr. Qiao says.

SHOPLINE is an omnichannel platform that allows users to manage all aspects of their business from an one location, including customer service, payments, shipping, marketing, and advertising.

By using SHOPLINE’s Shophub marketplace enablement tool, merchants who already have accounts on other e-commerce platforms like Lazada or Shopee may easily connect their existing accounts to their SHOPLINE dashboard. This allows for streamlined control of stock and distribution across all distribution channels.